JOE KOECHERSenior Art Director + Designer

Art direction.
Design with range.

I’m Joe Koecher, a Chicago-based senior art director and designer working across brands, campaigns, print, and digital.

SELECTED WORKConcept → craft → execution
Paper Mate — A playful voice for everyday creativity.

Paper Mate

Consumer advertising · Print & digital

Wells Fargo — Clear communication across a complex brand.

Wells Fargo

Integrated marketing · Digital & direct

Brand identities — One visual language. Many applications.

Brand identities

Identity design · Brand systems

Fitbit

Consumer technology · Email design

Social campaigns

Babybel & NovaPride · Storytelling & engagement

Brand-led advertising — A different voice for every brand.

Brand-led advertising

Automotive · Sport · Retail

Citi — A consistent idea across a national footprint.

Citi

Art direction · National campaigns

On the shelf — Character, clarity, and a family resemblance.

On the shelf

Packaging · Food & beverage

Culture & community — A visual invitation to a neighborhood celebration.

Culture & community

Events · Print & environmental design

THE WAY I WORK

A strategic thinker with a hands-on approach. I connect the big idea to the small details—and collaborate closely with the people who bring it to life.

More about me ↗