JOE KOECHERSenior Art Director + Designer
← All work
Automotive · Sport · Retail

Brand-led advertising

Finding the right voice for the brand.

Focus
Art direction · Advertising design

Advertising needs to feel specific to the brand behind it. This selection moves from the energy of running to the precision of automotive design and the personality of a neighborhood optical shop.

New Balance uses motion and location-led headlines; Jaguar combines a restrained headline with a dramatic product image; Wink Optical makes typography and character the centerpiece. The work demonstrates a range of visual tones across different categories.

New Balance — Chicago running creative.
New Balance — Chicago running creative.
Jaguar XKR-S — “Game on.” print advertising.
Jaguar XKR-S — “Game on.” print advertising.
New Balance — Rome running creative.
New Balance — Rome running creative.
Wink Optical — “geek / chic” advertising.
Wink Optical — “geek / chic” advertising.
Wink Optical — additional print executions.
Wink Optical — additional print executions.

Selected portfolio work. Offers and product details shown are historical creative examples.

← All workNext: Citi →