Art direction · National campaigns

Citi

An idea that holds together at every scale.

Focus: Associate Creative Director · Senior Art Director
Agency: Havas Chicago · 2014–2020

At Havas Chicago, I led concept development and creative direction for national Citi marketing, managing and mentoring creative teams while remaining involved in hands-on design. Quarterly retail campaigns connected exterior and interior placements with digital assets and supporting collateral.

My role included visual and messaging oversight, photo art direction, and collaboration through studio handoff and production. The work below pairs selected national campaign systems from my existing portfolio with digital and direct marketing examples.

National retail campaign — exterior, in-branch, and supporting communications.

National retail campaign — coordinated outdoor, branch, and digital expressions.

National retail campaign — seasonal messaging across multiple placements.

AAdvantage — rewards information expressed as an infographic.

Citi Secured Mastercard — direct mail envelope.

Costco Anywhere Visa Card by Citi — member email.

Credit card email — desktop and mobile layouts.

Selected portfolio work. Offers and product details shown are historical creative examples.

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