JOE KOECHERSenior Art Director + Designer
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Packaging · Food & beverage

On the shelf

A coherent story, from the pack to the display.

Focus
Packaging design · Brand applications

Packaging has to communicate quickly while giving a product its own character. These selected projects use illustration, color, imagery, and typography to distinguish products and create recognizable families.

The collection includes organic sugar packaging, a tea presentation, and Nature’s Hand packaging and retail materials. Seeing the applications together shows how a visual idea can extend from an individual pack into supporting communications and a retail display.

Selected portfolio work. Offers and product details shown are historical creative examples.

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