Integrated marketing · Digital & direct

Wells Fargo

Making a complex brand feel clear and connected.

Focus: Senior Art Director · Integrated campaigns
Agency: Havas New York · 2021–2026

At Havas New York, I developed concepts and art direction for Wells Fargo across direct mail, email, landing pages, digital advertising, and personalized customer communications. Working with writers, strategists, account teams, and production partners, I carried projects from the initial brief through final execution.

This selection brings together separate checking, card, and customer communications projects. Each balances an immediate message with detailed product information, using hierarchy, typography, and consistent visual cues to make the next step easy to understand.

Checking acquisition — dimensional direct mail presentation.

Checking acquisition — envelope and offer hierarchy.

Landing page layouts — desktop and mobile design.

Email & customer communications

Customer email — Paze promotional executions.

Autograph Journey — card anniversary and rewards email, shown in desktop and mobile layouts.

Clear Access Banking — $125 cash bonus reminder email, shown in desktop and mobile layouts.

BusinessLine — line of credit offer email, shown in desktop and mobile layouts.

Digital & direct marketing

Credit card digital advertising — a simple visual metaphor for an introductory offer.

Checking landing page — offer, steps, and supporting information.

Selected portfolio work. Offers and product details shown are historical creative examples.

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