Identity design · Brand systems
Brand identities
Different businesses. Distinct visual personalities.
- Focus
- Logo design · Visual identity · Collateral
A brand identity needs to be recognizable in a single mark and flexible enough to work across everyday applications. This collection brings together work for housing, travel, food and beverage, and wellness.
The Oakwood collateral system uses a consistent color, image, and layout vocabulary across multiple formats. The individual marks explore more compact expressions of personality: a wine glass, a travel cue, a playful piece of popcorn, and a restrained wellness identity.
Selected portfolio work. Offers and product details shown are historical creative examples.