Consumer technology · Email design
Fitbit
Product stories designed for a small screen.
- Focus
- Digital design · Email
These Fitbit emails use product-led imagery, clear offer hierarchy, and modular layouts to move from an initial message into supporting details. One pairs a device with a phone in a “Better together” story; another uses a seasonal gifting message to introduce a range of products.
The visual language changes with the message while keeping the product central. Shown here as full layouts, the pieces make the relationship between the opening image, supporting modules, and calls to action easy to follow.
Selected portfolio work. Offers and product details shown are historical creative examples.