Consumer advertising · Print & digital
Paper Mate
A playful approach to a familiar product.
- Focus
- Art direction · Print advertising · Email
- Agency
- Plan B Advertising
Paper Mate offers a natural starting point for ideas about expression and creativity. These selected executions use the product itself as part of the visual story, from a notebook-led print ad to a school-focused digital promotion.
The print work pairs a simple headline with expressive drawings. The promotional piece brings a more direct hierarchy to the offer, balancing product information, imagery, and a clear response. Together, they show different ways to work within the same consumer brand.
Selected portfolio work. Offers and product details shown are historical creative examples.