CITIBANK National Campaign Work. Every quarter, my team and I created a full retail and digital campaign that focuses on products and services offered at Citibank on a national level. Each campaign is framed in a concept with specific messaging structure and visuals while adhering CITI branding protocols. Typical campaigns will include multiple exterior and interior art supported by digital assets and multiple collateral pieces that create a full ecosystem of strategic advertising for each quarter. Below you’ll see a snapshot of the various campaigns. My role was specifically Associate Creative Director and often Sr. Art Director. I oversaw the visual and messaging of each campaign as well as photo art direction right through to studio handoff and production.